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SINGAPORE, 26 April 2007 - Health supplements industry leader BRAND’S® was today awarded the Reader’s Digest Gold Trusted Brand in the vitamins and health supplements category. BRAND’S® has enjoyed a winning streak – receiving Gold Trusted Brand every year since the inception of the Award three years ago.
Mr Eiji Koike, President & Chief Executive Officer of Cerebos Pacific Limited said, “We are extremely proud to get the Gold – third time running! I am personally thrilled to be part of a leading health supplements enterprise like BRAND’S®. This Award is especially gratifying given the range of brand attributes that were examined by consumers in seven markets across Asia. BRAND’S® is a winner with our credibility, quality, value for money, innovation in new products and over and above all with our unrivalled relationships with consumers that stretches for more than 170 years. This mix is unique to BRAND’S® and is our not-so-secret recipe for our success!"
BRAND’S® Essence of Chicken, flagship product of BRAND’S® is the only product of its kind to have credible scientific studies published in more than 20 academic journals and conducted in nearly a dozen university research centres across the world. These studies demonstrate that BRAND’S® Essence of Chicken have a number of health benefits to consumers.
While BRAND’S® Essence of Chicken has been one of the most popular products used by both young and old and has since achieved multi-billion bottle sales, the line of BRAND’S health supplements now include BRAND’S® Bird’s Nest, BRAND’S® tablet form health supplements and the BRAND’S® Innershine and Children Range to meet the health needs of different life stages.
The Reader’s Digest Trusted Brands survey is an extensive consumer survey conducted across seven countries in Asia annually, where over 7,000 consumers nominated their most Trusted Brand in more than 42 different product categories.
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About BRAND?S®
Operating across six major markets namely, Thailand, Taiwan, Singapore, Hong Kong, Malaysia and China, BRAND?S® is the market leader in Asia with over 80 per cent market share. BRAND?S® Essence of Chicken is also scientifically proven to be efficacious. Prepared with quality natural ingredients, BRAND?S® Essence of Chicken is backed by scientific research conducted at more than 10 universities and demonstrates a range of benefits to the body and mind.
The company-owned manufacturing plants located in Thailand, Taiwan, Malaysia and China ensures that products meet the highest quality and safety standards. Keeping relevant with consumers? demands and changing needs is one of the company?s topmost priorities.
For more information about BRAND?S® please visit www.brandsworld.com
About CEREBOS
Cerebos Pacific Limited is a leading food and health supplements enterprise with its corporate headquarters in Singapore. It is a blue-chip company listed on the Singapore Exchange Securities Limited, providing management services to subsidiary and associate companies in the Asia Pacific. It is also a benchmark component of the FTSE / ASEAN Index.
Its flagship product, BRAND?S® Essence of Chicken is the category leader. Its main markets are Thailand, Taiwan, Singapore, Malaysia, Hong Kong and China. More than 145 million bottles of BRAND?S® products were sold last year. BRAND?S® health supplements tablets range has 18 variants. In Australasia, Cerebos' products include gravies, sauces, coffee and cooking aids marketed under established brand names including Fountain®, Gravox, Robert Harris®, Riva®, Gregg's® and Caffe LÁffare®.
Cerebos was recently ranked by BT Corporate Transparency Index as 55th most transparent company out of 665 listed companies assessed on 18 April 2007. Cerebos was ranked #26 in the inaugural Singapore International 100 Rankings organized by International Enterprise Singapore to recognize the top Singapore companies in terms of overseas revenue. Cerebos was ranked # 45 Public Listed Company in the Top 1000 Ranking of Singapore?s most successful companies organized by International Enterprise Singapore in 2006.
For more information about Cerebos please visit: http://www.cerebos.com
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